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Global Summit 2022

In Pics | Joy, hope and concerns as South Korean city turns to matchmaking

Amidst the festive tunes of Christmas, a hundred South Korean men and women convened at a hotel near Seoul, adorned in their finest attire with name tags on display, all in pursuit of love. The government`s underlying hope? To boost the country`s declining birth rate.

Updated: Nov 28, 2023, 18:30 IST,

Mass blind-dating event

This mass blind-dating event, orchestrated by Seongnam City, aimed to counteract the diminishing interest in marriage and parenthood. 

(Photograph:Reuters)

The vibe

Participants, mainly in their 20s and 30s, initially sat in quiet anticipation until a relationship coach enlivened the atmosphere with a rock-paper-scissors game, sparking lively conversations.

(Photograph:Reuters)

Seongnam City spared no effort

Seongnam City spared no effort in facilitating potential matches, providing red wine, chocolates, games, free make-up services, and even background checks for the singles. 

(Photograph:Reuters)

Impact

After five rounds this year, 198 individuals out of 460 left the event as "couples," having agreed to exchange contacts.

(Photograph:Reuters)

Seoul's unsuccessful attempt

Interestingly, the capital, Seoul, contemplated a similar event but faced criticism for potentially overlooking the root causes behind people's reluctance to marry and have children, such as exorbitant housing and education costs.

(Photograph:Agencies)